The indoor tanning industry is at the
forefront in educating people how to successfully avoid sunburn
over the course of one's life. In fact, studies of indoor
tanners have shown consistently that indoor tanning customers,
once they begin tanning in a professional salon, are up to 81
percent less likely to sunburn than they were before they
Consider that sunburn incidence in the
general population has been steadily increasing. Sunburn
increased 9 percent from 1986-1996, according to the American
Academy of Dermatology (AAD), and the sub-group most likely to
burn was older men.
We believe that teaching people strictly
to avoid the sun may be making them more likely to sunburn when
they do go outside for summer activities - and everyone does go
outdoors at some point. Consider:
- Tanning is your body's natural
defense mechanism against sunburn, and indoor tanners have
activated this defense against burning; non-tanners are more
vulnerable when they inevitably do go outdoors.
- Indoor tanners are educated at
professional tanning facilities how to avoid sunburn
outdoors, how to use sunscreens appropriately and how to
properly moisturize their skin.
When you also consider that the majority
of people who sunburn are male, according to the AAD, and that
65-70 percent of indoor tanning customers are female, clearly,
it is non-tanners who are doing most of the burning outdoors. In
the war against sunburn, tanning salons are part of the
solution. Those who abstain from sun exposure completely are
more likely to sunburn when they inevitably do go outdoors, even
if they attempt to wear sunscreen.